Commercially savvy marketing leader
I drive commercial growth through sales, marketing, and business development. I have a proven track record in Denmark combined with international leadership experience in Germany, the UK, and China. My background includes roles at Arla Foods, Tulip/Danish Crown, and the Danish Ministry of Foreign Affairs.
I focus on building and scaling brands, creating demand, and growing revenue. Recognized by my teams and leadership for my strong personal drive, I lead with dedication and value-based management. I am motivated by delivering results through a team with a "go do" mentality.
I accelerate commercial performance and reduce complexity. This is because I am motivated by real and lasting results and strengthening marketing impact which brings focus on what really matters. And for companies it cuts cost and retain momentum. A relevant leader-principle to companies that wants to stand out and outperform competition.
Selected outcomes: Scaled multiple FMCG brands with double-digit growth. Launched innovation concepts delivering +37% demand uplift. Led sustainability initiatives achieving measurable CO₂ reduction. Built and motivated high-performing international teams. Delivered growth in complex, inflationary, and competitive markets.
Team Leadership: Led sales, marketing, and product development teams to high performance metrics: Job satisfaction 79, Engagement 85 (Ennova 2025).
Brand Growth: Built awareness and demand for key brands: Burger Boost (+37%), Masterpiece 1887 (+29%), Norland (+19%), and Tulip Gourmetti (+41%).
Sales Expansion: Accelerated retail and food service sales growth for the burger category in Denmark, Germany, and Italy.
Sustainability: Launched new product claims featuring 48% lower CO2 emissions.
Communications: Boosted PR via events and new social media channels, including TikTok, LinkedIn, and Street Food Festivals.
Strategic Growth and Market Access: Managed M&A within food production in Germany and secured market access for Danish pork & malt barley in China.
Relevant for organisations seeking:
Senior marketing leadership with commercial accountability
International growth and transformation experience
Strong execution combined with strategic clarity
A values-driven leader who delivers results through teams
www.linkedin.com/in/jacobaerenlund
jaelund497@gmail.com
+45 23 37 31 97
photo: jacob aerenlund, commercial marketing leader who delivers measurable business outcomes in complex international food marketsmarketing leader
driving international expansion
photo: jacob ærenlund, commercial marketing leader who delivers measurable business outcomes in complex international food markets20+ years EXperience
who I am:
senior marketing director
international marketing & innovation leader
commercial marketing executive
growth and transformation leader
marketing leader with P&L responsibility
international marketing executive europe
board-level marketing leader
marketing leader food & FMCGpast roles:
food brand innovation consultant
german market entry specialist fmcg
sustainable food marketing expert
meat industry marketing director
dairy brand development leader
values-driven leadership
cross-functional executive
leadership executive with China market experience
sustainability-driven growth leaderwhat I do:
scale food brands internationally
fmcg turnaround marketing expert
brand launch specialist germany denmark
food service market penetration strategy italy
m&a marketing integration food industry
turnaround marketing leader
growth transformation marketing
brand and portfolio transformation leader
demand generation at scale B2C
international brand scaling executive
deliver real and lasting results
the assignments that I had:
marketing director with market access experience in china, germany and italy
commercial leader
burger brand launch success
sustainability claims food marketing expert
cross functional marketing team leader fmcg
german food retail and food service expert
danish crown caliber marketing professional
arla foods marketing innovation background
food industry pr crisis communication specialist
p&l accountability marketing director denmark
bilingual marketing leader german english danishavailable for:
senior marketing director copenhagen
senior marketing director aarhus
senior marketing director bangkok
vp marketing available aarhus
vp marketing available bangkok
cmo food sector open to opportunities
marketing leader notice period available
senior commercial director available
fractional CMO engagements
interim marketing director roles
board advisory & strategic consulting
market entry projects (Germany, Nordics, Asia, China)
Contact ME
www.linkedin.com/in/jacobaerenlund